social marketing philip kotler
For those of us who took up marketing communications, philip kotler and ned roberto are no strangers. kotler was most probably the author of your marketing 101, comm. Philip kotler (born may 27, 1931 in chicago, illinois) is an american marketing author, consultant, and professor; currently the s. c. johnson distinguished professor. The fourth edition of social marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change..
Philip kotler is the s. c. johnson & son distinguished professor of international marketing at the j. l. kellogg graduate school of management, northwestern. Social marketing. definition by philip kotler, the "father" of social marketing: "the design, implementaion, and control of programs seeking to increase the. Welcome to social marketing services, inc. social marketing is a distinct marketing discipline, one that has been labeled as such since the early '70s and is focused.
