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If you’ve spent any time on the sendgrid website, you’ve probably seen us reference transactional email and marketing email. far and away, the biggest question we. Email marketing is directly sending a commercial message, typically to a group of people, using email. in its broadest sense, every email sent to a potential or. Contact management, email marketing, sms marketing, transactional messaging and tweeting software that's trusted by over 40,000 users worldwide..