internet marketing literature review
Digital marketing and advertising to children: a literature review conducted on behalf of aef prepared by dr barbie clarke and siv svanaes family kids and youth. 13 chapter 2: review of literature 2.1 introduction this chapter consists of review of literature related with influence of online marketing on consumers and also. E-commerce or internet marketing: a business review internet marketing that involves the of search engine marketing or e-commerce, literature review,.
This paper presents a literature review of, and classification scheme for, internet marketing (im) research. the review covers 270 journal articles published between. Marketing and the internet: a research review1 patrick barwise, anita elberse, and kathy hammond 2 london business school beta version 1.0 (december 2000). Abstract. the amount of research related to internet marketing has grown rapidly since the dawn of the internet age. a review of the literature base will help.
