social marketing notes pdf
1 1 an introduction to services marketing athens university of economics and business paulina papastathopoulou, ph.d. lecturer in marketing department of marketing. Some notes on social marketing just as law, media, and guns are neutral devices that serve the ends of human motives, marketing is a tool that can foster community. Marketing communications 5 how marketing communications work no one model can explain how marketing communications work. the aida model was an early attempt to.
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Lecture notes files. ses # ibs, social responsibility and marketing : 10: branding (pdf - 9.1mb) (courtesy of john gerzema. used with permission.) 11:. Marketing lecture notes what is marketing ‘‘‘marketing is a social and managerial ‘marketing is a social and managerial process by which individuals and. Page 6 social media marketing 6 social media is a fusion of sociology and technology social media is user-controlled, which means that sociologic components play a large.
